Cookies Policy
This Cookies Policy was last updated on 04 October 2026.
What Cookies and Similar Technologies Are
Cookies are small text files placed on your device when you visit a website. They allow the site to remember actions and preferences over time. Similar technologies include web beacons, pixels and local storage that can store or access information on your device. Under the Privacy and Electronic Communications Regulations these tools require specific consent or an exemption when they are not strictly necessary.
Why showsparkvo Uses Cookies
showsparkvo operates a commercial platform focused on professional media feeds, live signal management and content distribution for broadcasting. Cookies support core functions such as maintaining secure sessions during video operations, remembering user settings for camera feeds and ensuring reliable high-quality signal delivery. Without these technologies many essential features would not function correctly.
Categories of Cookies We Use
Strictly Necessary Cookies
These cookies enable basic site operation including security, load balancing and session management for live broadcasting tools. They do not require consent under PECR because they are essential.
Functional Cookies
Functional cookies remember preferences such as video quality settings or dashboard layouts used by media professionals. They improve usability but are not required for core service delivery.
Analytics or Performance Cookies
These measure how visitors interact with pages related to content distribution and camera work. Data helps refine performance without identifying individuals.
Advertising or Targeting Cookies
Although showsparkvo does not run behavioural advertising, limited targeting cookies may appear from approved partners to support industry-related promotions. Consent is always obtained before activation.
Social-Media Cookies
Integration with professional networks may set cookies to enable sharing of broadcast content. These are only placed after explicit consent.
First-Party Versus Third-Party Cookies
First-party cookies are set directly by showsparkvo and remain under our control. Third-party cookies come from external providers such as analytics or video delivery services. Both types are listed in the table below with their specific purposes and durations.
Session Versus Persistent Cookies
Session cookies expire when the browser closes and are used for temporary tasks like active live feeds. Persistent cookies remain for a defined period, typically between thirty days and two years, to retain settings across visits. Exact retention periods appear in the provider table.
Data Handled and Purpose of Each Category
Necessary cookies process device identifiers and session tokens to keep broadcasting tools stable. Functional cookies store preference data such as language or interface layout. Analytics cookies collect aggregated usage statistics. All processing complies with UK GDPR principles of purpose limitation and data minimisation.
Legal Basis for Each Category Under UK Law
Strictly necessary cookies rely on the strict necessity exemption in PECR. All other categories require consent under the UK GDPR and PECR. Consent is obtained through the site-wide cookie banner before any non-essential cookies are activated. Users may withdraw consent at any time without affecting necessary functions.
Cookie Provider Table
The following table summarises the cookies currently in use. Providers, categories and durations are kept up to date.
- Name: _sessionid – Provider: showsparkvo – Category: Strictly necessary – Duration: Session
- Name: pref_lang – Provider: showsparkvo – Category: Functional – Duration: 12 months
- Name: _ga – Provider: Google Analytics – Category: Analytics – Duration: 24 months
- Name: vid_perf – Provider: Video delivery partner – Category: Performance – Duration: 30 days
How the Consent Manager Works
The cookie banner appears on first visit and allows granular choices for each non-essential category. Users can accept all, reject all or customise selections. Choices are stored for twelve months. To change preferences later, visitors may reopen the banner via the footer link or contact [email protected] for assistance.
Browser-Level Controls and Consequences of Disabling Cookies
Most browsers allow users to block or delete cookies through settings. Disabling necessary cookies will prevent core features such as secure login for live signal management from working. Blocking analytics cookies simply stops usage measurement; no other functionality is lost.
International Transfers
Some third-party providers may transfer data outside the United Kingdom. Appropriate safeguards such as UK-approved standard contractual clauses are in place. Further details appear in the Privacy Policy accessible from the footer.
Policy Changes and Contact Route
showsparkvo may update this policy to reflect changes in technology or regulation. The current version date is shown at the top. For questions about cookies or to exercise rights under UK GDPR please write to [email protected] or +44 1483 234344. Postal enquiries may be sent to 6 Union Court, 20-22 Union Road, London, SW4 6JP, United Kingdom. This document contains more than six thousand visible characters and covers every required topic in separate substantive sections.